ZoomInfo, the Go-To-Market Intelligence Platform, announced a strategic partnership with Five by Five (5×5) Data, a member-driven collaborative data provider, to enhance and diversify its B2B data supply chain with 5×5 Data’s high-quality data sets.
By joining forces with 5×5 Data, ZoomInfo is able to source data from the 5×5 Identity Graph, one of the industry’s largest ecosystems of contact and behavioral data contributed and continuously validated by a network of member organizations. This collaborative model will augment ZoomInfo’s existing data resources, improving accuracy and reducing data decay.
“The foundation of our Go-To-Market Intelligence Platform is built upon data our customers can trust,” ZoomInfo Chief Data Officer Brandon Tucker said. “Partnering with 5×5 Data enables us to tap into a living, breathing data source that is constantly verified and updated by its members. This evolution in our data strategy will result in less data decay, more actionable insights, and ultimately, better results for our customers across all of go-to-market.”
ZoomInfo delivers exceptional data quality and coverage to ensure go-to-market teams have the most actionable business intelligence at their fingertips. Through its Go-To-Market Intelligence Platform, ZoomInfo provides a rich combination of foundational data and buying signals so sellers can target buyers who are ready to act now.
5×5 Data’s approach, emphasizing member contributions and continuous validation, will provide ZoomInfo with access to more data points and insights across various industries. The partnership will also explore opportunities to leverage the co-op’s advanced identity graph, enhancing ZoomInfo’s ability to provide a more complete view of individuals and companies.
5×5 co-founder Brian Perks commented, “This collaboration with ZoomInfo is a powerful validation of our mission to democratize access to high-quality data. By providing a distributed, intelligent network where members contribute and continuously validate data, we empower ZoomInfo to offer precision data activation within their products. This directly translates to better outcomes for their customers, as they can leverage the most accurate and up-to-date information for their campaigns. It’s about a future where data decay is minimized, and businesses can confidently act on insights derived from a truly verified and dynamically refreshed data supply.”
This partnership underscores ZoomInfo’s approach to innovation and data privacy compliance, as well as its dedication to providing users with a competitive edge through data intelligence.
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