Xnurta, the agentic AI-powered advertising platform, announced the launch of its latest AI innovation: the Xnurta AI Reporting Agent.
Generating advertising reporting for eCommerce brands and agencies has always been a time-consuming process. This is especially true for agencies, which produce client reports every week, month, or quarter. One study found that the average marketing agency spends 3.5 hours per week per client on reporting.
“The Xnurta AI Reporting Agent automates the reporting process using deep research,” said Kashif Zafar, CEO of Xnurta. “Our 20,000-plus client profiles give us a unique view on which insights matter to brands and agencies. With our AI Reporting Agent, you can generate an in-depth, customized report in minutes rather than hours, so brands and agencies can focus on higher-value work like analyzing results and building strategy.”
“Unlike a chatbot, our AI Reporting Agent uses a multi-step research process to write in-depth reports on any topic,” said Matt Yu, Xnurta’s Head of Product. “Our goal was that it could complete reporting tasks autonomously with minimum human inputs. It’s your digital teammate that excels at pulling data and writing reports.”
Key Features and Capabilities:
- Time Efficiency: Reduces report generation time by 90%, freeing up valuable resources for strategic tasks. This will help brands do more with less, and help agencies increase their capacity to support more clients.
- Comprehensive Data Analysis: Analyzes Amazon Sponsored Ads, retail metrics, and digital shelf data to provide in-depth insights.
- Multi-Format Reporting: Generates reports in Word, PDF, and soon PowerPoint formats, catering to diverse presentation needs and style templates. The agent also offers dynamic charts and tables for enhanced data interpretation.
- Transparency & Accuracy: Provides a clear “thinking process” behind AI-generated reports, building trust, understanding, and high data accuracy.
“I’ve seen too many brands drown in dashboards and miss the bigger picture,” said Ryan Dietrich, SVP Commerce at Monks. “Xnurta’s AI Reporting Agent flips the script, serving up actionable insights without the fluff. It’s the kind of tool that lets you focus on strategy, not spreadsheets.”
Use Cases:
- Automated Performance Reports: Produce branded, presentation-ready reports in minutes with key metrics like ROAS, ACOS, CTR, CVR, CPC, etc., tailored by prompt.
- Instant Audits for New or Prospective Clients: Agencies can quickly generate full account diagnostics with just account access to produce stand-out recommendations.
- Campaign Wrap-Up Summaries: Turn post-event performance into clear, visual reports benchmarked against past campaigns with just a few clicks.
“Xnurta’s AI Reporting Agent addresses a critical pain point for agencies: the time-consuming task of customizing reports for each client,” said Kiri Masters, former Head of Retail Media Strategy at Acadia. “I especially love that you can replicate past reports with updated data, personalizing each report with ease.”
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