Vidyard, the leading provider of AI-powered video messaging for sales teams, announced the launch of Video Sales Agent. Elevating Vidyard’s repertoire of AI-led offerings, Video Sales Agent is a new agentic solution that automatically creates and distributes personalized video messages for customers across the sales cycle. The tool boosts seller efficiency and win rates, by ensuring timely and impactful interactions with prospective buyers at every stage.
“Sales teams are increasingly challenged to personalize communication at scale in a digital-first world,” said Jonathan Lister, Chief Operating Officer at Vidyard. “Buyers are inundated with sales messages and require personalized value to engage at every step. With Video Sales Agent in hand, go-to-market teams can automate top-performer behaviors for sellers – ultimately improving engagement across the sales cycle and increasing revenue.”
Video has long been a highly effective solution for breaking through the noise and connecting with customers. One Martech Advisor study reports emails that include video seeing a 300% higher click-through-rate (CTR) than those with text only. But creating personalized, one-to-one video content at scale can be an arduous, time-consuming process for sales teams who are already struggling to keep up.
Vidyard’s Video Sales Agent automates the entire process. The solution seamlessly integrates with business-critical applications such as Salesforce, Salesloft, HubSpot, and Marketo to trigger the creation and distribution of personalized video messages using the seller’s AI Avatar to engage and convert customers. Video Sales Agent delivers meaningful interactions to every customer, anywhere in the sales cycle, without the need for manual effort from the rep. This, in turn, allows them to deliver high-converting video messages at every touchpoint.
Vidyard’s Video Sales Agent unlocks scale across several key go-to-market use cases:
- Meeting confirmations: Immediately creates a stronger buyer connection post meeting request and reduces no-show rates by putting your seller face-to-digital face with prospective buyers.
- Lead nurturing: Nurtures leads with personalized video content that addresses their specific needs, based on content they may have downloaded from your website, and moving them closer to conversion.
- Outbound prospecting: Leverages the power of video in prospecting by automatically creating and sending personalized video messages to every prospect on your list.
- Meeting reminders: Creates and sends personalized video messages to remind prospects of their upcoming meeting and what to expect.
- Customer engagement and retention: Strengthens customer relationships by automating personalized video touchpoints for key milestones ensuring every customer feels supported and valued throughout the customer lifecycle.
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