ROR Partners, LLC (“ROR” or “ROR Partners”), a portfolio company of Gemspring Capital and a leading data-driven, AI-powered performance marketing firm, announced today the acquisition of Incline Marketing, LLC (“Incline” or “Incline Marketing”), a digital marketing agency specializing in organic solutions for location-based service businesses. Terms of the transaction were not disclosed.
Founded in 2018 and headquartered in St. Petersburg, Florida, Incline Marketing delivers comprehensive owned and earned media solutions for home service providers, including companies in roofing, pest control, pool services, HVAC, and related industries. The agency’s capabilities include local and national SEO, website development, CRM platform operations, customer call centers, Large Language Model Optimization (LLMO), and Google Local Services Ads (LSAs). Incline has operations in St. Petersburg, Florida; Rexburg, Idaho; and the Philippines.
“This acquisition strengthens our ability to deliver integrated organic media solutions to our location-based clients,” said Tom Lapcevic, Executive Chairman of ROR. “By incorporating Incline’s capabilities into our performance marketing and data ecosystems, we’re enhancing the entire customer journey, from discovery to conversion to retention, helping clients increase visibility, accelerate outcomes, and thrive in highly competitive local markets.”
Greg Dowd, CEO of ROR, added, “This acquisition creates exceptional synergies that expand ROR’s capabilities and open the door to an entirely new vertical. By combining our proprietary data, identity graphs, and AI-powered paid media platforms with Incline’s deep expertise in technology-enabled organic media and home services marketing, we’re delivering a powerful, end-to-end solution for the home services sector.”
CJ Krainock, CEO of Incline Marketing, commented, “We’re thrilled to join forces with a company like ROR that shares our commitment to transparency, collaboration, and delivering measurable ROI for clients. Merging ROR’s advanced data and technology with our localized marketing solutions will unlock new growth and deliver even greater value to our customers.”
Incline Marketing was advised by FL Patel Law PLLC as legal counsel. ROR Partners was advised by Pharus Advisors Holdings, LLC as financial advisor and McDermott Will & Emery LLP as legal counsel.