Resonate, the leader in predictive consumer intelligence, released its Spring 2025 Outlook Consumer Trends Report, revealing significant shifts in American consumer behavior as financial stability improves for many. For the first time in over a year, more Americans report being debt-free and in better financial shape, sparking changes in spending priorities. The report highlights key trends shaping the consumer landscape in 2025:
- Improved Financial Health: A growing number of Americans are experiencing financial stability, with a marked decline in consumer debt levels for the first time since November 2023.
- Shifting Spending Priorities: With increased disposable income, consumers are focusing on home improvements and major purchases in the coming months.
- Staycation Surge: About 40% of Americans plan to stay closer to home this summer, favoring home-based leisure activities.
- Persistent Broad Economic Concerns: Despite improved finances, respondents expressed concerns about healthcare costs, poor leadership, and government corruption, and a record 42.5% of Americans now believe the economy will never fully recover to pre-pandemic levels.
“The Resonate Consumer Trends Report provides real-time valuable insights into the evolving consumer landscape providing brands & retailers the intel they need to optimize marketing efforts,” said Bryan Gernert, CEO of Resonate. “Understanding how these shifts are impacting spending habits and overall consumer sentiment trends is crucial for businesses seeking to adapt their strategies and drive growth during economic uncertainty.”
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