Mood Media, the global leader in experiential media solutions, announced the appointment of David Simon as EVP of Advertising for Mood Media and President of Vibenomics and In-Store Marketplace (ISM). He will focus on integrating the companies’ retail media capabilities and accelerating the shift to programmatic buying across its extensive in-store advertising network.
Simon brings significant advertising market & technology expertise to ISM and Vibenomics, having held leadership positions across both buy-side and sell-side platforms in mobile app, CTV and web advertising spaces. His appointment signals a commitment to advancing retail media capabilities by connecting robust in-store advertising solutions with technology-driven retail media operations.
“The advertising industry has always been marked by binary triggers: Did you search for something or visit a website? But consumers make the majority of their purchase decisions with their heart, not their mind,” said David. “The last opportunity a brand has to influence a consumer’s purchasing decision is in-store at the point of purchase. There’s nobody with a bigger opportunity to reach consumers at that crucial moment than we do, as we power more physical locations than anyone else in the market.”
Simon will focus on delivering effective in-store advertising solutions through expanded measurement capabilities and providing buyers with multiple transaction options, including programmatic channels. This approach aims to move in-store media from an optional consideration to a core component of advertising strategies.
“Dave’s extensive programmatic background and strategic vision will help us bridge the gap between our supply and demand businesses,” said Malcolm McRoberts, Mood Media CEO. “His leadership will be instrumental as we continue to evolve our retail media offerings and create more value for retailers and brands.”
Prior to joining ISM and Vibenomics, Simon served as General Manager of Moloco’s Growth Initiatives, focused on the Streaming and CTV enterprise business, where he helped media companies leverage machine learning to drive outcome-based advertising results. As Chief Revenue Officer at Fyber, he led the mobile app ad monetization platform from $100 million to $500 million in revenue before its successful acquisition by Digital Turbine.
His extensive background also includes leadership positions at Jounce Media, Verizon Media, Vidible (acquired by AOL), Turn, Right Media and Yahoo. This deep understanding of the digital advertising landscape across programmatic strategy, marketplace development and revenue operations will be crucial for driving continued growth and innovation.
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