CrowdAxis, the first-of-its-kind intelligence firm in the experiential marketing industry, announced its official launch. The company introduces its measurement platform and proprietary Experiential Power Index (EPI)™ score, a groundbreaking metric set to transform how brands measure and optimize their experiential marketing investments.
Despite strong budgets for experiential marketing and clear consumer demand, marketers struggle to demonstrate brand alignment and an event’s effectiveness. While the experiential marketing industry is expected to reach $57 billion by 2027, it still lacks a clear method to define and measure an event’s ROI potential. The fundamental issue is simple: the industry has no integrated, standardized measurement framework.
CrowdAxis was founded to address that critical gap in the experiential marketing industry and the lack of standardized performance measurement. The company’s EPI score provides brands with a comprehensive, data-driven framework to evaluate engagement, sentiment, and return on investment across all forms of in-person marketing activations.
“Experiential marketing has long suffered from a measurement problem,” said Alicia Richardson, Co-Founder of CrowdAxis. “Brands invest millions in creating memorable experiences, but have relied primarily on inaccurate or incomplete data. CrowdAxis’ EPI score changes that paradigm by delivering actionable intelligence directly correlating experiential impact with business outcomes.”
The EPI score analyzes multiple dimensions of experiential marketing performance, including attendee engagement, emotional response, brand recall, and conversion potential. Using advanced data collection methods and proprietary algorithms, CrowdAxis delivers a single, comparable metric that works across different types of events, from pop-up stores to festivals.
“What makes the EPI score truly revolutionary is its ability to standardize measurement across vastly different types of experiences,” explained Keri D. Richardson, Co-Founder of CrowdAxis. “For the first time, marketing teams can compare the effectiveness of a music festival against that of a sporting event, creating a universal language for experiential success.”
CrowdAxis is currently offering demonstrations of its platform to qualified brands and agencies interested in transforming their approach to experiential marketing.
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