Cordial, the leading cross-channel marketing platform helping brands win the battle for customer attention, announced several strategic leadership promotions across product, marketing and finance to support its rapid expansion across media, real estate, travel and other enterprise verticals.
Customer and Industry Expansion
Enterprises across new verticals are adopting Cordial’s AI-powered platform to unify real-time data from any source, consolidate tech stacks with a native CDP, omnichannel messaging, and dynamic personalization that drives revenue at scale.
“Rapidly evolving customer expectations are outpacing traditional marketing technology stacks, forcing enterprise leaders to search for a better answer,” said Matt Howland, newly promoted to President at Cordial. “Our momentum with leading brands like BuzzFeed, HuffPost, Virgin Voyages, and Realtor.com® shows that Cordial’s intent-driven marketing approach reshapes how brands connect with customers across industries. We’re seeing media and publishing companies transform their advertising revenue models using Cordial, consumer marketplace platforms personalize at scale, and travel and hospitality brands create seamless cross-channel experiences — all powered by Cordial’s platform and AI models.”
This approach has yielded remarkable results for media companies like HuffPost, which transformed its email strategy from purely driving website traffic to becoming a membership revenue generator. Using Cordial’s segmentation and targeting capabilities, HuffPost creates specialized message streams for donation appeals that helped contribute to over 150% year-over-year member revenue growth, making email one of their top-performing channels for membership subscriptions.
Strategic Leadership Promotions
To support this growth trajectory, Cordial has promoted several key leaders:
- Matt Howland is now President in addition to his role as Chief Product & Engineering Officer, leveraging his 20+ years of experience building and scaling technology-driven companies
- Amy Strasser is now VP of Product Management, bringing her extensive background in SaaS and customer-centric innovation
- Jeni Bishop is now VP of Marketing, with 15 years of experience driving brand and marketing growth for B2B companies
- Katie Chandler is now VP of Finance, bringing over 15 years of finance and accounting expertise
These moves follow the addition of Rob Garf as SVP of Strategy and Insights and Julien Sauvage as CMO.
“Given our tremendous market and product expansion and financial performance, elevating our top performers was the clear path forward,” said Jeremy Swift, CEO and Co-founder of Cordial. “These senior team members have repeatedly shown remarkable business acumen, operational excellence and unwavering dedication to our core values. In their expanded roles, they’ll drive continued success across all business units — especially as we continue to thrive in this AI era. These advancements showcase individual recognition as well as Cordial’s steadfast commitment to building internal talent from within our ranks.”
Product Innovation and Business Evolution
In 2024, Cordial introduced several significant product enhancements to help enterprises anticipate customer needs and deliver personalized experiences, including:
- Cordial Edge™: Predictive AI attributes for Send Time Optimization, Channel Affinity, Purchase Propensity, Category Affinity, Product Recommendations, and Unsubscribe Risk
- Website Personalization: Extending the same level of personalization to web experiences
- Simple Editor: No-code, drag-and-drop message creation for faster campaign deployment
- Expanded Mobile Capabilities: React Native SDK support and improved geolocation targeting
Marketing professionals who want to learn how to use AI and unified data to finally win the battle for consumer attention can participate in Cordial’s upcoming virtual event series, Stay Tuned. To register for the 6-part series, visit cordial.com/stay-tuned.
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