Optimization, Personalization & Testing

Personalization Triples Regret at Key Points: Gartner Survey

Personalized marketing, while valuable for some, generates negative experiences for 53% of customers, who were 3.2x more likely to regret … BusinessWire3 days agoJune 6, 20250

Optimization, Personalization & Testing

ThoughtSpot Launches Agentic Analytics Platform for Snowflake

ThoughtSpot, the Agentic Analytics Platform company, announced a new offering of the ThoughtSpot Agentic Analytics Platform purpose-built for Snowflake, the … GlobeNewswire3 days agoJune 6, 20250

Optimization, Personalization & Testing

GrowthLoop Compound Marketing Engine Now Powered by Snowflake Cortex AI

GrowthLoop announced at Snowflake’s annual user conference, Snowflake Summit 2025, a deeper integration with Snowflake, the AI Data Cloud company, … PRNewswire3 days agoJune 6, 20250

Optimization, Personalization & Testing

RudderStack Launches New Integration for Snowflake AI Data Cloud

RudderStack announced at Snowflake’s annual user conference, Snowflake Summit 2025, the launch of its streaming integration for the Snowflake AI Data … PRNewswire3 days agoJune 5, 20250

Optimization, Personalization & Testing

Winterberry Group Reveals How to Boost $1.12T Global Media ROI

Creative, labeled as “non-working” media, is responsible for driving 40-70% of an advertising campaign’s performance, yet it has been deprioritized … GlobeNewswire3 days agoJune 5, 20250