Elevate – The Global Commerce Summit™, commercetools announced two powerful innovations that bring AI into real-world enterprise commerce operations — no replatforming, no new purchases required. With the launch of the Commerce MCP and AI Hub, enterprises can activate AI across their existing infrastructure, delivering on the long-promised vision of future-ready commerce. The Commerce MCP helps transform enterprise commerce environments into agent-ready ecosystems by making backend services securely and easily accessible to AI agents. The AI Hub seamlessly connects commercetools to leading AI models, enabling intelligent automation across systems, APIs, and workflows.
Announced during commercetools Founder Dirk Hoerig and Chief Product Officer Shiri Mosenzon Erez’s keynote, the Commerce MCP and AI Hub address one of the core challenges in AI adoption: most enterprise systems are not structured in a way that AI agents can reliably interpret or act on. commercetools’ new offerings provide a dependable, easy-to-use, composable way to change that.
“With AI agents moving from experimentation to execution, the next competitive advantage lies in how fast and securely your business can adopt this new technology,” said Hoerig. “The Commerce MCP provides enterprises with the infrastructure to operationalize AI and transform shopping journeys, improving conversion. Whether it’s guiding a shopper to the right product or enabling support agents with real-time answers, it turns AI from experimental to actionable.
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