Berman and Company, a full-service public relations firm, announced five Pollie Award wins for the company’s issue advocacy work in 2024. Sponsored by the American Association of Political Consultants (AAPC), the contest “set[s] the standard for excellence in the political communications and public affairs industries,” and has been called the “Oscars of political advertising” by Esquire Magazine.
“At Berman, we specialize in changing the debate,” said owner and partner Jack Hubbard. “We appreciate the recognition for our unique form of advocacy and issue management.”
Berman took home two gold and three silver Pollie Awards for the firm’s compelling and creative communications work on behalf of clients. Winning projects included a research campaign that put California’s $20 fast food minimum wage in its crosshairs. The survey of state restaurants—and subsequent media tour—revealed the policy’s unintended consequences for both businesses and workers.
“We’re unafraid to call out politicians and other bad actors for pushing harmful policies,” said Mike Saltsman, firm owner and partner who serves as the executive director of the Employment Policies Institute. “We’re thrilled to see our research make such a big splash in the wage debate that is unfolding in California.”
Meanwhile, the Berman team took home the gold for producing an attention-grabbing national television spot comparing healthcare middlemen to nasty leeches. The concept features a conversation between a doctor and his patient, who later discovers parasitic critters are sucking him dry. Media reporting described the commercial as “compelling” and said it “pulls no punches.”
“Creating catchy ad concepts and striking visuals is our real bread and butter,” said Berman owner and partner Jamey Bowers, who manages the firm’s award-winning creative team. “In my three decades at Berman, we continually try to push the envelope with memorable ads.”
For more such updates, follow us on Google News Martech News